After acquiring Belt Concepts from ContiTech USA, Inc earlier this month, Right Lane Industries is pleased to appoint industry veteran Cris Balint as President of Belt Concepts, effective August 24th, 2020.

Cris joins Belt Concepts after having served in various executive roles for a number of belt manufacturers over the last twenty years, including his tenure as General Manager at conveyor belting manufacturer Sampla Belting North America.

“Cris’ people-focused leadership style, industry expertise, and market understanding are strong assets that will build on the existing success of the Belt Concepts brand. We are confident in Cris’ ability to lead the team to the next phase of growth, while strengthening customer relationships, developing innovative products and capturing the market opportunity before us” said Right Lane CEO Eric Mara.

With his broad range of domestic and international industry experience, Cris brings an entrepreneurial and hands on leadership style, with a focus on expanding distribution network revenue and continuous improvement at all levels of the organization.

“I look forward to joining Belt Concepts and taking on the challenge of leading the team through a new phase of growth, innovation and development. The support from Right Lane will allow Belt Concepts to continue focusing on the needs of our customers through excellent customer service and cutting edge, problem solving products. I am lucky to have inherited a great team of experienced conveyor belt professionals; together we will grow Belt Concepts as the premier domestic manufacturer of conveyor belting”. said Balint.